Unit snapshot

  • Unit type
    PG Coursework Unit
  • Credit points
    12
  • Faculty & College
    Faculty of Business, Law and Arts
  • Placement
    No

Unit description

Examines the key principles of strategic management, with particular focus on the strategy process and its individual components – analysis, choice, action and evaluation. This unit makes use of the case analysis method so that students can apply their understanding to real-world problems across a range of professional contexts.

This unit is an integral part of a selection of courses at SCU Online. Each course incorporates this unit into a complete and immersive educational experience. If you're interested in this unit, we highly recommend enrolling in one of the courses listed below.

 

Unit content

Part 1 – Strategy Development

  • Outside-in: Strategy as positioning, Porter’s 5-forces and positional matrix, PESTEL
  • Inside-out: Resource-based view of strategy, VIRO/VIRN, developing resources/capabilities
  • Emergent view of strategy, experiments, strategy innovation, the three views and bringing them together

Part 2 – Strategic Analysis and Fit

  • Analysis models and frameworks such as McKinsey7-Ss, MIT90s, CAGE, and how to use them
  • Fit and sustainability, strategy-structure-processes, Miles and Snow, structural options

Part 3 – Strategy Implementation

  • Strategy implementation and organisational change
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A male project management student wearing glasses is seated at a desk, focused on his laptop while working in a professional environment

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

 

On completion of this unit, students should be able to:

  • Demonstrate an understanding of strategic management tools, frameworks and processes
  • Apply strategic management theories to the analysis of real-world case studies
  • Critique the strategic management approach of a contemporary organisation
  • Apply a formal strategy process to diagnose and address a strategic business problem

Teaching and assessment

Teaching method
Structured online learning

Assessment
Presentation: 40%
Case study: 60%

Image
A woman seated at a table in an office, engaged in work with a focused expression and a laptop in front of her.

Study this unit in the following courses

This unit is a fundamental component of the full courses listed below, each designed to equip you with the in-depth knowledge and skills needed to achieve your career goals. To fully benefit from your learning experience and apply it to real-world challenges, engaging with the entire course is essential. Explore the courses that include this unit and take the next step towards your professional success.

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