Unit snapshot

  • Unit type
    PG Coursework Unit
  • Credit points
    12
  • Faculty & College
    Faculty of Business, Law and Arts
  • Placement
    No

Unit description

Develops students' understanding of marketing in the digital environment. Business today is increasingly confronted with the need to participate in and manage a real-time digital environment. Marketers are expected to adopt digital mindsets and be fluent with digital business strategies. Such understanding and skills help digital marketers to take advantage of digital technologies to gain a competitive advantage.

This unit is an integral part of a selection of courses at SCU Online. Each course incorporates this unit into a complete and immersive educational experience. If you're interested in this unit, we highly recommend enrolling in one of the courses listed below.

 

Unit content

  • The evolution and importance of digital marketing
  • Core digital marketing channels and tools
  • Creating and managing digital content
  • Connecting with customers in the digital space
  • Data and analytics
  • Developing digital marketing strategies and campaigns
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A man and woman stand together in front of a whiteboard, engaged in discussion or presentation.

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

 

On completion of this unit, students should be able to:

  • Identify and apply key marketing tools to assist and enhance future marketing campaigns
  • Apply creativity and innovation in crafting digital marketing strategies
  • Analyse digital marketing data to inform business marketing decisions
  • Apply marketing concepts to create a digital marketing plan

Teaching and assessment

Teaching method
Structured online learning

Assessment
Report 1: 10%
Report 2: 35%
Report 3: 50%

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A man with glasses sits at a desk, focused on his laptop, surrounded by a tidy workspace.

Study this unit in the following courses

This unit is a fundamental component of the full courses listed below, each designed to equip you with the in-depth knowledge and skills needed to achieve your career goals. To fully benefit from your learning experience and apply it to real-world challenges, engaging with the entire course is essential. Explore the courses that include this unit and take the next step towards your professional success.

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