Unit snapshot

  • Unit type
    PG Coursework Unit
  • Credit points
    12
  • Faculty & College
    Faculty of Business, Law and Arts
  • Placement
    No

Unit description

Deals with the challenges confronting global business managers. First, it explores the vibrant and dynamic global business environment, and the opportunities and threats posed in a global environment. Then the focus turns to the development of global business strategy, addressing strategic management, entry strategies, organisational design and the functional areas of marketing, finance and human resource management.

This unit is an integral part of a selection of courses at SCU Online. Each course incorporates this unit into a complete and immersive educational experience. If you're interested in this unit, we highly recommend enrolling in one of the courses listed below.

 

Unit content

Module 1: The global marketplace

Module 2: International trade theories, government intervention and emerging markets

Module 3: Political and legal systems

Module 4: Culture, ethics and social responsibility

Module 5: Global market opportunity assessment

Module 6: Global marketing and human resource strategies

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A bearded business law student in a suit stands confidently in front of a large window, showcasing a professional demeanour

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

 

On completion of this unit, students should be able to:

  • Evaluate the role of culture, governments and international organisations in promoting global trade and business
  • Assess the opportunities and threats posed by cultural differences in a global environment
  • Evaluate the risks, costs and benefits of doing business in different countries
  • Argue a point of view relating to ethics and social responsibility by global businesses

Teaching and assessment

Teaching method
Structured online learning

Assessment
Short written response: 30%
Presentation: 20%
Report: 50%

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A man shakes hands with two women in a professional office setting, symbolising collaboration and agreement.

Study this unit in the following courses

This unit is a fundamental component of the full courses listed below, each designed to equip you with the in-depth knowledge and skills needed to achieve your career goals. To fully benefit from your learning experience and apply it to real-world challenges, engaging with the entire course is essential. Explore the courses that include this unit and take the next step towards your professional success.

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