Unit snapshot

  • Unit type
    PG Coursework Unit
  • Credit points
    12
  • Faculty & College
    Faculty of Business, Law and Arts
  • Placement
    No

Unit description

Focuses on managerial issues related to digital enterprises: benefits and opportunities as supported and enabled by contemporary internet technologies and applications. The unit also examines security, legal and ethical issues in managing digital enterprises. Students will develop and apply expertise in recognising and analysing digital enterprise opportunities and launching digital initiatives.

This unit is an integral part of a selection of courses at SCU Online. Each course incorporates this unit into a complete and immersive educational experience. If you're interested in this unit, we highly recommend enrolling in one of the courses listed below.

 

Unit content

  • Digital enterprise basics and technology foundations for digital enterprise
  • Business to consumer (B2C) (E-tailing and Internet marketing) and business to business (B2B) digital business
  • Mobile enterprise, social networks and other types of digital enterprise
  • Electronic payment systems
  • Planning and launching digital initiatives
  • Success factors, challenges/critical issues, and future directions
Image
A female business student smiles confidently while holding a clipboard, exuding professionalism and positivity.

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

 

On completion of this unit, students should be able to:

  • Examine the technologies and technology applications which enable digital enterprises for business
  • Develop and apply expertise in recognising and analysing digital enterprise opportunities
  • Examine security, ethical, societal, political, legal and global issues relating to digital enterprises
  • Plan for, launch and evaluate success factors of digital initiatives

Teaching and assessment

Teaching method
Structured online learning

Assessment
Case study: 20%
Report 1: 30%
Report 2: 50%

Image
A professional female MBA accounting student in a business suit is focused on her laptop, engaged in work or a virtual meeting

Study this unit in the following courses

This unit is a fundamental component of the full courses listed below, each designed to equip you with the in-depth knowledge and skills needed to achieve your career goals. To fully benefit from your learning experience and apply it to real-world challenges, engaging with the entire course is essential. Explore the courses that include this unit and take the next step towards your professional success.

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