This unit will develop the skills for effective written and verbal communication in business and management. You’ll learn how to prepare and deliver clear, powerful messages as an individual and in a group setting. You’ll analyse the strategies which help to manage the writing process – that is, to plan, write and edit a series of business documents.

Upon completion, students will have an understanding of key theories behind communicating for a business. You’ll also hold the ability to identify and apply the principles of academic integrity and literacy to workplace marketing and communication projects.

In this unit you will study:

  • Communication theories and concepts
    • The communication process
    • Communication strategies, styles and choices
  • Managing the writing process
    • Business versus academic writing
    • Academic integrity, literacy and referencing
  • Written skills: Evaluation and comparison
    • Structuring evaluation in writing
    • Comparative writing
  • Written skills: Persuasion and analysis
    • Persuasive writing techniques
    • Critical thinking – generating ideas
    • Analysing, applying knowledge, reasoning and drawing conclusions
  • Structure and style
    • Written stylistic considerations
    • Oral presentations: preparing to speak
    • Accessing discussions
  • Communicating among people
    • Interpersonal communication
    • Group communication
    • Communicating in a diverse world
    • Communicating across cultures

Learning outcomes

  • Identify different forms and theories of management communication
  • Apply skills to manage the writing process
  • Apply principles of academic integrity and academic literacy
  • Write clear and concise business documents
  • Apply effective communication skills, both individually and in diverse groups

Assessment

You are assessed according to the following components, each with its own weighted value against your overall result:

  • Precis – Summary Memo: 20%
  • Evaluation: 20%
  • Case study: 25%
  • Report: 35%

Courses

You can study this unit as part of the Master of Business Administration.

 

Please note, unit structure and content are subject to change. Contact your SCU Online student advisor on 1300 589 882 for more information based on your particular circumstances.