This unit will develop the skills for effective written and verbal communication in business and management. You’ll learn how to prepare and deliver clear, powerful messages as an individual and in a group setting. You’ll analyse the strategies which help to manage the writing process – that is, to plan, write and edit a series of business documents.
Upon completion, students will have an understanding of key theories behind communicating for a business. You’ll also hold the ability to identify and apply the principles of academic integrity and literacy to workplace marketing and communication projects.
In this unit you will study:
- Communication theories and concepts
- Academic writing, literacy and referencing
- Principles of academic integrity
- Managing the writing process
- Writing business documents
- Writing employment documents
- Writing persuasively
- Writing an evaluation
- Stylistic considerations
- Oral presentations
- Interpersonal communication
- Intercultural communication.
Please refer to the teaching and assessment breakdown for this unit.
You can study this unit as part of the Master of Busines Administration*.
Please note, unit structure and content are subject to change. Contact your SCU Online student advisor on 1300 589 882 for more information based on your particular circumstances.