Become a strategic, critical-thinking manager who is able to swiftly adapt to any international business setting. In this unit, you will study the global marketplace in many contexts, and analyse opportunities and threats to which businesses are exposed. By exploring differences across cultures, you will develop an understanding of varied political economies, cultural empathy and social responsibility in global business.

Armed with this knowledge, you will evolve with more of a strategic mind-set and apply important factors to the development of entry strategies and marketing strategies. You will appreciate the functional areas of marketing, finance and human resource management from the perspective of a global business manager, and understand how to adapt to the varied environments that come with international operations.

In this unit, you will study:

  • The global marketplace
  • International trade theories, government intervention and emerging markets
  • Differences in political economy
  • Cultural empathy and social responsibility
  • Managing global business
  • Global marketing strategies.


Please refer to the teaching and assessment breakdown for this unit.


You can study this unit as part of the Master of Business Administration, Master of Engineering Management or Master of Project Management.


Please note, unit structure and content are subject to change. Contact your SCU Online student advisor on 1300 589 882 for more information based on your particular circumstances.