This unit examines the challenges confronting the global business manager, and give you the knowledge you need to understand and operate successfully in the global business environment. Become a strategic, critical-thinking manager who is able to swiftly adapt to any international business setting. In this unit, you will also learn about the development of global business strategy, addressing strategic management, entry strategies, organisational design and the functional areas of marketing, finance and human resource management.
Armed with this knowledge, you will evolve with more of a strategic mind-set and apply important factors to the development of entry strategies and marketing strategies. You will appreciate the functional areas of marketing, finance and human resource management from the perspective of a global business manager, and understand how to adapt to the varied environments that come with international operations.
In this unit, you will study:
- The global business arena
- Theories of international trade and government intervention
- Cooperation between nations
- Differences in political economy
- The cultural environment of international business
- Global strategic management
- Global marketing strategies
- Global human resource management
- Evaluate the role of culture, governments and international organisations in promoting global trade and business
- Assess the opportunities and threats posed by cultural differences in a global environment
- Evaluate the risks, costs and benefits of doing work in different countries
- Argue a point of view relating to ethics and social responsibility by global businesses
You are assessed according to the following components, each with its own weighted value against your overall result:
- Short written response: 20%
- Report: 40%
- Exam (closed book): 40%
Please note, unit structure and content are subject to change. Contact your SCU Online student advisor on 1300 589 882 for more information based on your particular circumstances.