Sales and Marketing Manager Career Pathway
Sales and Marketing Managers plan and direct integrated sales and marketing activities across the business and can include business development, advertising, communications and market research.
What does a Sales and Marketing Manager do?
They set sales and marketing policies and plan sales and marketing operations. These range from everything to market research and advertising, to the promotion, distribution and pricing and selling of the product or service within market.
Sales Managers set the product mix, and organise and control sales activity. They maintain customer service standards and identify opportunities for sales growth across the business.
Career outlook at a glance
42
Median age of the Australian Sales and Marketing Managers (in years)
118,500
Sales and Marketing Managers workforce in Australia
42%
Female share of Australian Sales and Marketing Managers
Source: Jobs and Skills Australia. 2024.
Where do Sales and Marketing Managers work?
They work in offices during business hours, and spend their time developing strategic business and marketing plans. Managers generate sales and manage client relationships. They are the product experts.
87% of the workforce in Australia with this role work full-time.
How much do Sales and Marketing Managers earn?
According to Seek, the average salary in Australia for a Sales and Marketing Manager is between $95,000-$115,000.1
1 Seek. September 2024. Sales and Marketing Manager Salary
Specialisations
Specialisations can include:
- Adverstising Manager
- Market Research Manager
- Public Relations Manager
- Media Manager
- Brand Manager
Related job titles
Related job titles include Business Development Manager, and Marketing and Communications Manager.
Some relevant industry bodies include:
SCU Online courses
For more details about the SCU 100% Online business courses, see below:
What education do you need?
The entry requirement for this role is a Bachelor degree in business or commerce (or relevant discipline) or higher qualification, paired with at least 5 years experience.
