What does the ‘Experience Age’ mean for technology?
7 October 2016
You’ve probably heard the term ‘Information Age’ thrown around quite a bit, but recently there’s been talk of the Age of Information making way for something else entirely — the ‘Experience Age’. The Experience Age refers not to the information we’re so rapidly consuming, but how we choose to consume this information. At present, we’ve reached saturation point with the amount of information we’re consuming. So it’s only natural to get more selective about where, what and how we consume.
One example of this shift away from information towards experience is the decline of the status bar. Increasingly, users are opting for in-the-moment data sharing – as seen through the rise of Snapchat and, more recently, Instagram’s stories feature. This shift towards real-time sharing brings the focus away from carefully-curated archives of information towards experience-driven interfaces that highlight interaction.
Interaction has become visual
The Experience Age means that we’re no longer content with just chatting to our friends via IM. It’s not the information we want; it’s the emotional connection. That connection comes through sophisticated and integrated platforms that promote video sharing, photo sharing and even the use of emojis. Users want to be able to convey meaningful thoughts, feelings and jokes through their interactions, and these days that nearly always includes a visual component.
Many successful technology companies have used video integration as a means of meeting this user need. Facebook’s Live Video feature allows users to upload videos in real time, meaning that instead of posting edited videos after the fact, videos can be more candid and in-the-moment.
Real-time sharing dominates
The move towards video can be partially accredited to the ongoing shift towards social media being accessed via mobile. Constant access to smartphone cameras means tech designers need to create interfaces that prioritise these features.
Once armed with a smartphone, it’s no longer enough to simply be consuming and disseminating information. Users want to share experiences with one another – why write a status update about a wedding when you can share that magical moment directly with your friends.
Much like the Information Age before it, technology developers are at the forefront of the new Experience Age. If you’d like to gain the skills necessary to drive the future of technology, consider studying a Master of Information Technology at SCU Online.
Speak to one of our friendly Student Enrolment Advisors today on 1300 589 882 to find out more.